Stop figuring out Amazon alone.
Personalised one-on-one mentoring from a seven-figure Amazon seller and a dedicated coaching team. Every session is about your business, your numbers, your goals.
Limited to 4 new mentees per month. Every application reviewed personally by Simon.
Sound familiar?
Most Amazon sellers hit one of three walls.
New to Amazon FBA
- → Overwhelmed by contradicting advice from YouTube and courses
- → No clear plan to get from zero to consistent profit
- → Afraid of making expensive mistakes with your capital
- → Don't know which sourcing methods actually work in 2026
Selling but stuck
- → Can't find enough profitable products to scale
- → Sitting on dead stock or declining margins
- → Revenue is flat despite putting in more hours
- → Know the basics but can't break through to the next level
Business in trouble
- → Sitting on dead stock that's draining your cash flow
- → Built up credit card debt trying to make it work
- → Know something needs to change but don't know what
- → Need someone to step in and help turn things around
Meet your mentors
Real sellers. Real experience. Not career coaches who read a book about Amazon.
Simon Knight
Founder · Lead Mentor
Four years selling on Amazon. £2M+ in sales, £278K+ profit, 59,000+ units sold, 29% average ROI. One of the most recognised names in the UK Amazon FBA community — runs the FBA Mogul brand including a popular YouTube channel, an active Discord community of thousands of sellers, and this mentoring programme.
Specialises in: finding sales, manual sourcing, and building sourcing systems from scratch.
Wes
Lead Coach
Three years selling on Amazon. Started with just £1,000 and now doing £10,000+ profit months and growing. Brings a completely different skill set to Simon's, giving mentees access to a wider range of methods and perspectives. Known for getting into the weeds of your business and not letting you coast.
Specialises in: Keepa Product Finder, data-driven sourcing, and business analysis.
What you actually get
Not vague promises. Here's exactly what's included.
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One-on-one coaching calls
Dedicated sessions focused entirely on your business with your assigned coach. Your problems, your numbers, your next steps.
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A custom plan built around you
Based on your capital, experience, goals, and available time. Beginners get a 6-month structured track. Experienced sellers get a focused 4-month track.
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Weekly group calls
On top of your one-on-one sessions, you get weekly group calls with all mentees. Learn from other people's questions, wins, and mistakes — not just your own.
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Private Discord community
Direct access to Simon and Wes between calls — ask questions, share wins, get feedback in real time. You also get to chat and network with all the other mentees, share sourcing finds, and learn from each other's experiences. It's a small, tight-knit group of people all working towards the same thing.
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Live group sourcing sessions
Simon or Wes will jump on and source live — you join in, watch the process in real time, and source alongside them. No theory, just the actual work being done in front of you.
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Accountability and progress tracking
We track your KPIs, review your numbers, and notice when you go quiet. This isn't self-paced — we keep you moving.
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Multiple sourcing methods
We don't teach one trick. You'll learn a range of approaches and find the ones that fit your situation, capital, and risk tolerance.
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Post-programme support — 100% of mentees stay on
The relationship doesn't end when the programme finishes. Every single mentee who's completed the programme has chosen to continue with ongoing support. That tells you everything about the value.
Two tracks. One goal.
Whether you're starting from zero or scaling an existing business, we meet you where you are.
Beginner Track
For sellers who haven't started yet or are in their first few months. We build your foundations from scratch — account setup, sourcing strategy, first purchases, and scaling plan. You'll have a clear roadmap and a team checking in on your progress every step of the way.
Experienced Track
For sellers who know the basics but are stuck, scaling, or turning things around. We diagnose what's not working, fix it, and build a growth plan. Whether you need new sourcing methods, better cash flow management, or a full business reset — we get in the weeds with you.
Real numbers. Real people.
Not projections. Not potential results. Actual outcomes from actual mentees.
Programme track record since October 2025
1,000 units sold and over £4,200 in profit. The programme gave me a clear system to follow and coaches who actually cared about my results.Adey 1,000 units sold · £4,200+ profit
I've been part of this mentorship program since day one, and it's been invaluable. The one-on-one attention and the custom plan made all the difference.Ish Day-one mentee · still active
Within three months I'd completely changed how I source products. My coaches pushed me to try methods I never would have found on my own.Zoe Transformed sourcing approach in 3 months
How it works
Three steps. No commitment until you're ready.
Apply
Fill out the short form below. We review every application personally.
Discovery call
If you're a good fit, we'll send you a link to book a call. No pitch — just a conversation.
Start building
Custom plan created, work begins immediately. Beginner: 6 months. Experienced: 4 months.
This is for you if...
Good fit
- ✓ Enough starting capital to invest in stock
- ✓ Willing to put in consistent work
- ✓ Want a real business, not a shortcut
- ✓ Coachable and open to doing things differently
Not for you if
- ✗ Looking for someone to do the work for you
- ✗ Not willing to invest time alongside money
- ✗ Want guaranteed results with zero risk
- ✗ Already doing £50K+/month
Common questions
How much does the programme cost?
This is a premium, high-touch mentoring programme — investment is in the four figures. We offer flexible payment plans. We'll discuss specifics on the strategy call once we understand your goals and confirm you're a good fit.
How much starting capital do I need?
You'll need at least £5,000 in liquid capital available to invest in stock, plus the cost of the mentorship programme itself. The exact amount depends on your model and goals — we'll discuss this in detail on the call.
How much time do I need to commit?
Expect to dedicate several hours per week — a mix of coaching calls and implementation work. The more time you put in, the faster you'll see results. We'll build a realistic schedule around your availability.
What if I'm a complete beginner?
That's exactly what the beginner track is for. We've taken people from zero experience to their first profitable month. You don't need to know anything about Amazon before joining.
What if my business is struggling?
We've helped multiple sellers recover from dead stock, declining margins, and credit card debt. The experienced track includes business turnaround — we diagnose what's broken and fix it with you.
What happens on the strategy call?
It's a conversation, not a sales pitch. We'll look at where your business is now, what your goals are, and whether we can genuinely help. If it's a good fit, we'll explain the programme and next steps. If not, we'll tell you honestly.
Can I pay monthly?
Yes. We offer flexible monthly payment plans to spread the investment over the duration of the programme. We also accept card payments.
What if I'm not happy?
We offer a 30-day money-back guarantee. If you're not satisfied within the first month, you get a full refund — no questions asked, no hard feelings. We part as friends. Not only has nobody ever asked for a refund, every single mentee who's finished the programme has chosen to stay on for continued support. 100% retention rate. That should tell you everything you need to know about the quality of what we deliver.
Apply for a strategy call
Fill out a 2-minute application. We review every one personally. If you're a good fit, we'll invite you to a 30-minute strategy call to discuss your business and whether the programme is right for you.